CE China Daily – Review Edition

CE China 2019: seeing the future in 3D

With VR and AR, along with future forms of mobility at the heart of this year’s offering, CE China powered towards the future with almost two times more exhibitors than last year. 

At the close of trading on Saturday 21st September 2019, it was clear that the show had successfully arrived in Guangzhou, as 275 exhibitors showcased their latest products in the fields of consumer electronics and home appliances. In line with industry trends, the show included segments on virtual and augmented reality as well as new mobility, including new energy vehicles and autonomous driving. International brands and retailers from across Asia used the show for networking and collecting feedback from consumers.

Based on their experiences at CE China 2019, many exhibitors already foresee an even more successful 2020 edition. And with positive feedback from exhibitors, IFA Executive Director and CE China Chairman Jens Heithecker concluded: “The successful first presentation of CE China here in Guangzhou lays a great foundation for next year and to grow CE China as part of the IFA family into a major event in the region. This is the result of our rewarding cooperation with the Guangzhou Municipal Government. We are grateful for their tremendous support.”

IFA Director Dirk Koslowski stressed the increased interest of retailers from across Asia in CE China stating, “Retailers from India, Japan, South Korea and Taiwan enjoyed the good atmosphere for business talks with exhibitors. There is a strong commitment to return next year.”

In line with this, Chinese retail giant Suning plans to extend the existing strategic partnership with CE China. Jiang Chang, Vice President Intelligent Terminal Company, Suning, said, “We have been a very close partner of CE China for four years. Every year, our cooperation has been a great success. A large number of exhibitors and buyers can see Suning’s products at CE China. Through CE China, we can cooperate with other exhibitors and many good products are brought to Suning’s online and offline stores.”

CE China 2019 presented a number of premieres. For the first time, a German Pavilion sponsored by the German Federal Ministry for Economic Affairs and Energy was part of the show. Likewise, the CE Summit, organised by IDG, a strategic CE China partner, debuted in Guangzhou. The event also witnessed the global launch of eight new products of Suning’s Biu-line. The newly introduced sections on augmented and virtual reality as well as new mobility attracted a large number of inquisitive and excited visitors. Additional highlights included the IFA Retail University and the E-Commerce Forum, where visitors had the opportunity to gain further business insights.

CE China 2020 is scheduled for 24-26 September 2020 in Guangzhou.