BSH @ CE China Keynotes – Shaping Consumer Centric Brands in Times of Consumption Upgrade

As part of the exceptional keynote programme at CE China, Christof Jaeger, Senior Vice President for Marketing, BSH Region Greater China, has been confirmed as the opening keynote speaker on 4 May, 2017.

CE CHINA KEYNOTESJaeger will share his views regarding the undergoing trends of China’s home appliances industry and BSH’s response to these new trends and opportunities. Nowadays, China’s home appliances industry entered a new stage of development – focus on increasing added value and meeting more diversified consumer needs. Digitalization is accordingly becoming the main driver for industry development and upgrading. To keep growth in this increasingly competitive market, BSH will continually enhance brands value to satisfy differentiated consumer demands. Meanwhile, through increased investment, localized R&D and tailor made products, BSH is demonstrating its long-term commitment in China.

Christof Jaeger has been the Senior Vice President for Marketing, BSH Region Greater China since November 2016. He is responsible for the brand activities for Bosch HA, Siemens HA and Gaggenau, as well as the product strategy and digital business in Greater China.

Mr. Jaeger joined BSH Home Appliances Group as a product manager in 1994.

Since then, he has held various management positions in different countries, including South Africa and Turkey. In 2006 he was appointed as BSH Managing Director for the sales region South East Asia and Pacific located in Singapore.

OFFICIAL TITLE OF KEYNOTE:  Importance of Innovation and the Future of Technology for Bosch and Siemens

Opening Keynote – 4 May, 2017 – 10:30 – 11:15 h

CE China Keynotes are free of charge to all trade visitors, CE China exhibitors and press. Register here.