Jens Heithecker looks back at CE China’s first edition

As we approach CE China 2017, we asked Jens Heithecker – Chairman and General Manager of CE China – how feedback has been since the first edition last year.

“What we heard from the journalists attending, the exhibitors and the attendees was that they were overwhelmed by this very unique show. Basically, we adapted the concept of IFA for the Chinese market. This means it’s a brand show; it’s dedicated to and focused on retailers, consumers and media. It’s not about “technology first”, or bringing in car manufacturers, but it’s about brands.

Just like in Europe, we do this in very close cooperation with the main Chinese retailers – both bricks and mortar and online. They have partnered with the show and are supporting it. They see the show as part of their strategy to develop their market in China. This means bringing in more international brands and innovation to the rising middle class.

For the exhibitors, CE China is therefore the most efficient way to address the middle class in China and at the same time to get in close contact with the retail buyers in China. It takes time to develop this, but it is a clear, unique positioning compared to any other show in China that we know.

The idea for Consumer Electronics China really came from our many Chinese partners here at IFA, who asked us time and again whether we could organise a similar show focused on China. We will build on our many years of close co-operation with China’s consumer electronics and household appliances industry, as well as our partnership with key retailers like Alibaba and Gome to make CE China a success.”