When people ask me about the potential success of a show like CE China, it’s easy to answer. Because the event is organised by Messe Berlin, failure is simply not an option. That’s because Messe Berlin not only organise the world’s biggest technical consumer goods show – IFA – every September, but also over 100 other key events in all fields, including numerous world number ones – like ITB Berlin – the world’s top travel and tourism trade event, InnoTrans, and Fruit Logistica Berlin/Hong Kong. Add to this Messe Berlin’s international network of 85 foreign representatives in over 150 countries and you can be sure you’re on a winner. Congratulations to the Messe Berlin team on yet another success story.