IDG China has been a key partner of the CE China show since its inception. We asked Vice-President Orient Zhu to tell us more about the background to this cooperation.
Being the world’s biggest consumer electronics trade show, IFA is the key platform for displaying new products and technology from manufacturers and merchants of the consumer electronics industry from all over the world, and this important platform contributes to information exchange and future development in the consumer electronics industry. Messe Berlin shares the same extensive international cooperation and strategic alignments with IDG, and both parties represent leading development and service of technology in Europe and America respectively.
In this year of CE China, IDG Capital will promote innovative technology development, paying close attention to “start-up” exhibitors, driving the famous investment institute at home and abroad, to increase investment for incubation of rising domestic and foreign projects, to further promote technology progress and industry upgrading.
The 2017 China ICT Market Directions is being held at CE China by IDC China of IDG Group concurrently, emphasising “The Rise of DX Economy – Digital Transformation of Chinese Consumers”, and sharing IDC’s latest study and insights on China’s consumer electronics development trends.
We believe CE China will soon be the biggest exposition for consumer electronics and household appliance brands in Asia, attracting more foreign enterprises to enter into the Chinese market, and becoming the best platform for Chinese buyers and Chinese enterprises to show the world their innovation and strength. Furthermore, under joint effort between Messe Berlin and IDG, we also hope to build CE China as the new technology brand from China to the world.