Mao Junting is an editor with China’s highly comprehensive news and information site, We asked him what he thought of Messe Berlin’s idea to stage CE China in Shenzhen…

A diversity of statistics indicate that China’s market is very dynamic and has a huge potential. It has become a trend that the world’s leading trade fairs come to China to organise a sister show.

What kind of the things are you looking for at the show?

New products of home appliance and consumer electronics with intelligent technology.

What do you see as being the main trends in your market at the moment?

The upgrade of consumption will cause more innovation in the industry, especially transformation to high quality and high-end products. The traditional manufacturing will also be transformed.

What would you like to see more of in the future?

I hope to see more international famous brands coming to CE China, which are actually like the highlights of IFA. I hope more European brands like Miele can come to China.