Alibaba / Bailian Partnership

Alibaba Group and China’s major retailer Bailian Group have formed a strategic partnership to explore new forms of retail opportunities across each other’s ecosystems.

The companies will leverage the power of big data to achieve integration between offline stores, merchandise, logistics and payment tools with the ultimate aim of elevating efficiency and overall consumer experience. Headquartered in Shanghai, Bailian is one of China’s largest and most established retail conglomerates with more than 4,700 outlets across 25 provinces, 200 cities and autonomous regions in China.

Daniel Zhang, CEO of Alibaba Group said, “New retail reimagines the relationship between consumers, merchandise and retail space by leveraging mobile Internet and big data. It will upend the traditional manufacturing and supply chain, the connection between merchant and consumer, as well as the overall consumer experience. Businesses will increasingly embrace big data and new innovations to better identify, reach, analyze and serve their customers, and their digital transformation will be empowered by Alibaba’s ecosystem. Our partnership with Bailian is an important milestone in the evolution of Chinese retail, where the distinction between physical and virtual commerce is becoming obsolete.”