HTC Takes VR Lead in China, the World’s Second Largest Market

The virtual reality industry got off to a strong start in China, with around 300,000 VR headsets shipping in 2016, making it the world’s second largest market with a share of around 15%.

HTC took the top spot, grabbing 18% of the total VR headset market (see definitions below) by volume. It shipped more than 50,000 of its Vive headsets in China. Local vendor DeePoon came a close second, taking a 17% share. 2017 will be a challenging year for local VR vendors.

Limited access to resources and an inability to make bold decisions will continue to threaten investor-backed VR firms, which are under pressure to increase both revenue and profitability.

VR Headsets market