Siemens: CE China as a “Launch-Pad” for Key Products in China

Siemens Home Appliances launching new flagship dishwasher at Shenzhen event

CE China is the “launch platform” for a brand-new major appliance from Siemens HA. We asked Huang Lei, Marketing Director, Product Division Dishwasher of BSH Home Appliances Holding (China) Co., Ltd to tell us all about this new machine.

The brand has been pioneering the high-end integrated built-in dishwasher market. The new hyperClean dishwasher is our new flagship product. It is equipped with a 5D spraying system and will provide a tailored and personalised cleaning experience by offering six programs and four additional functions, and a triple drying system. Apart from all these, to improve our idea of the modern kitchen and the design of the product itself, we upgraded the dishwasher with a glass door and two colour options: galaxy black and pearl white. In the future, in addition to the relentless innovation and timeless design, we will continuously focus on discovering more approaches towards user friendliness and extreme cleaning experience in dishwasher market.

How and where was it developed?

In Siemens HA, we value our Chinese consumers a great deal and we are determined to make our products perfectly fit for the China market. We aim to develop tailor-made products and a great user experience for our Chinese consumers. Therefore, we have set up local development plans for every product categories. The hyperClean dishwasher’s brand new external appearance is locally designed according to our deep understanding of the market as well as Chinese consumers’ tastes.

To this end, last year, we started to build our new R&D centre in China, which will play an important role in localising our most advanced global concepts and technologies here, so as to develop our home appliances products tailor-made for Chinese consumers. Moving forward, the Chinese R&D centre will integrate and enhance the R&D capabilities of BSH major product lines including the refrigerator, washing machine and kitchen appliances lines, becoming one of the key global competence centres for advanced technologies and innovation, especially in the areas of connectivity, smart appliances and intelligent production 4.0.

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