Taking it From the Top…

Two brief questions – to Jens Heithecker – Chairman and General Manager of CE China

Please tell us more about the current & future status of CE CHINA…

We started out by saying we are there for the long run with reliable partnerships. We are growing slowly and steadily and I believe we will need three to five years to establish ourselves in this market. Once we are there, we will set our following goals.

What is the biggest challenge for your team?

Our business is so utterly people-dependent and people-related that as organisers, we face exactly the same problem as the people on the show floor when it comes to making contacts and building trust. For us, it is not the logistics, nor the conceptual approach that are challenging. For us, it’s finding the right people to talk to, finding the right people to work in our office here, finding the right match-makers in-situ, getting enough face-time with our Berlin top-management for the matters at hand in China: how to include this organisation in Shenzhen into our overall organisation and our holding organisation in Berlin. It’s all people-oriented. So finding the right people to get the job done is the greatest challenge.