Tmall – Transforming Retail

Exclusive Interview: Yin Jing, President of Tmall Home BG

After a great “first round” last year, Tmall is back supporting CE China again this year. We asked Yin Jing, President of Tmall Home BG to tell us a little more about his company’s involvement with CE China and what his goals are at the show.

As we all know, IFA is one of the world’s largest and most influential international audio visual and consumer electronics shows. IFA is a very important partner of Tmall and our aim is to work together with the IFA, using Tmall’s commercial power (cloud computing, big data, Ali ecological system) to let more brands understand why the development of small and medium-sized enterprises is important to help improve the world.

How is the retail environment changing, and what are you doing to adapt? How is Alibaba “reimagining” retail in China – and beyond?

In December 2016, Tmall home appliances, home decoration and furniture were combined, and thus the biggest platform “home“ economic platform was established in China. At present, the business group including appliances, small appliances and 13 other industries, with products imported from nearly 50 countries and regions, covering nearly 8,000 categories, including over 75,000 domestic and international brands.

The background of integration in the new retail-online and offline, has helped brand stores to achieve the transformation of new retail through Tmall channel, and Tmall channel business year-on-year growth rate has been nearly 300%.

In 2017, Tmall Home Business Group’s “Superman plan” is to accelerate the implementation of spatial integration strategy, helping the brand’s reconstruction. We hope that with the new incubation of the industry, new retail will continue to move on. In the 2018 fiscal year, we hope to help in the hatching of 5-10 emerging industries, bringing of tens of billions of extra sales within in 3 years.