Thule Launches Caselogic… and New Stores in China

CE China was the official launch platform for the Swedish-based Thule group’s Caselogic brand.

Before the show, Caselogic had never been seen in China. The manufacturer also announced at the show that it is planning to open exclusive stores in Beijing, Shanghai and Guangzhou.

While Thule has participated in the IFA Show in Berlin for the past few years, it was the first appearance of the manufacturer at CE China. Thule exhibited its latest bags, luggage and electronic accessories such as commercial fashion bags and luggage, including the Subterra series, which won the 2017 iF Design Award in Germany.

Electronic accessories were also on show, as were fashion bags including LODO, BERKELEY and LARIMER series.

Based in Malmö, Sweden, the Thule Group has more than 2,000 employees at more than 40 production and sales locations all over the world. The company was established in Sweden in 1942.

Thule’s catch-cry is, “We help you transport anything you care for safely, easily and in style so that you are free to live your active life. We believe in the value of an active life – whether you’re in the city or the great outdoors. For our own health and happiness as human beings, and ultimately for the respect and care we then give to the world around us.”