It’s Just Around the Corner

Final preparations for CE China are under way

The third edition of CE China is just around the corner – scheduled from 3 to 5 May 2018. A “global IFA event”, CE China is designed to be China’s premier trade show for consumer electronics and home appliances brands in China.

As a global IFA event, CE China is a welcome addition to Messe Berlin’s portfolio for the Chinese market. Based on the IFA concept, CE China focuses on comprehensive c o o p e r a t i o n w i t h leading trade groups, strong global industrial partners, and the emotional presentation of innovative branded products. In 2017, 120 exhibitors presented their latest products, innovations, and services to more than 11,500 visitors from 38 countries, covering 15,000 square meters of exhibition space. The range of global brands inspired the more than 140 journalists, 15 percent of which came from abroad.
IFA is the world’s most significant trade show for consumer electronics taking place from 31 August to 5 September 2018 in Berlin, Germany.


Among others, CASO Design, Clean Air, Ezviz, Galanz, Gree, GYPI, Haier, LIFAair, Midea, Severin, Fakir and Richmond & Finch will use the opportunity to showcase their products and innovations in Shenzhen. Official partners of CE China include China’s largest retailers such as Suning, Tmall, Alibaba and CE China is a platform that unites international exhibitors with Chinese retailers to bring new p roducts to their customers.


The prestigious German manufacturer of household appliances Fakir presents the new Air Wave Technology for efficient high performance. In combination with HEPA and ULPA filters to be allergy sufferer friendly, they are designed to present the future of vacuum cleaning. As yet another innovation, the manufacturer will also exhibit a cyclone technology model with a new LED alert system which indicates the condition of the filter.

LIFAair from Finland has the reputation of having developed several new advanced methods for air purification problems previously thought to be impossible. With its ground-breaking technologies, it has been at the forefront of functional and efficient solutions in indoor air quality. Being one of the few manufactures to have ISO 9001 quality and ISO14001 environmental standards, its wide product family ranging several types of air purifiers to smart ashtrays protects people at home and work and also during transportation.

Family-owned SEVERIN, one of the largest German manufacturers of small electrical appliances, has built a strong reputation for reliability, innovation and quality in its more than 125 years of history. The manufacturer has core competences in the areas of coffee & tea, refrigeration & freezing, microwave ovens, BBQ & fun food – all to be discovered at CE China.

CASO is one of the first brands that addressed the fusion of the kitchen with daily living spaces through mobile kitchen appliances. CASO products stand for strong functions combined with aesthetic shapes – whether it is a wine cooler, a microwave cooker or a blender with a powerful rotation speed to get the best out of trendy green smoothies.

GYPI is king in shipping CE products from Europe all around the world. Their retail delivery ranges from small domestic appliances to the big white – including Hi-Fi, Audio, Health Care products and many more.


While Beurer, CASO Design, Fakir, Severin and Elgato are exhibiting, the likewise will join the “IFA Retail University”. This new tool provides international brands with maximum attention from major retailers in China, in “short and sweet” 20-minute power briefings. The idea of the IFA Retail University is to create great value by bringing together international brands and Asian retail representatives, among them the Chinese Retail Giant Suning. Retailers and buyers will benefit from the demand of the growing Chinese middle class for international brand products.