When Quality Counts

A strong retail focus, first-class exhibition space and pioneering media support – CE China set to place its exhibitors firmly in the spotlight

Consumer Electronics China (CE China), a global IFA event, is yet again set to unite international exhibitors with Chinese retailers keen to bring new products to their customers.

More than ever this year, technology mega-trends are driving innovation, with ever smaller and ever more powerful components, which in turn power emerging technologies like voice control and artificial intelligence.

IFA Berlin, and its Asian counterpart, CE China, are catalysts for all this innovation. According to Dr Christian Göke, CEO of Messe Berlin (pictured left), “It’s the connecting tissue for the global technology ecosystem. That’s because it’s not just one sector innovating, but seven, eight or nine different industries that all try to solve the same problems and push the edge of innovation. Each industry brings its own knowledge, insights and skills to the table. All these industries learn from each other, they inspire each other. That’s coinnovation at its best.”

We look forward to seeing you at the show, and bringing you the latest news from the show floor next week.


Photo: Dr Christian Göke – CEO of Messe Berlin, Organiser of CE China