A New Era of Growth at SEVERIN

SEVERIN arrives at CE China this year with a “new look” board of management and ownership.

In 2012, Rudolf Schulte took over all company shares as part of a restructuring and, together with partners with the start-up of SEVERIN Floorcare GmbH, successfully entered the segment of electrical floor care appliances. In 2014, the Knauf family became shareholders in SEVERIN Elektrogeräte GmbH, and today, the Knauf family has taken over all shares of the Schulte family.
SEVERIN, as a leading German manufacturer and supplier of small electrical appliances, has been successfully active in China since 1995, as well as its parent plant in Sundern, with a 100% own production plant. In addition, the company expanded its export activities to more than 90 countries around the world, including its own distribution companies in Sweden, the Netherlands, France, Spain, Italy, Poland and Hong Kong. Henceforth, the company is managed by Christian Strebl and former commercial director Ulrich Cramer. In the summer of 2017, Mr. Strebl assumed responsibility for the overall sales and marketing activities of SEVERIN Elektrogeräte GmbH and thus for the SEVERIN brand business. As part of the realignment, he has now been appointed as Managing Director responsible for Sales, Marketing and Product Management.


Photo: Christian Strebl – New Managing Director, SEVERIN Elektrogeräte GmbH