CE China Daily – Day 1 Edition

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CE China – Bringing Brands Together with Retailers

The third edition of CE China opens its gates today with great prospects for industry networking and education.

Today, this “global IFA event” provides a day full of market insights as visitors have the opportunity to experience a wide range of presentations at the newly introduced IFA Retail University @ CE China. Executives and experts of international consumer electronics and home appliances brands will give concise 20-minute power-briefings about market trends, technological advancements, and latest products.

IFA Retail University is designed to provide international brands with maximum attention from Asian retailers. Chinese retail giant Suning, partner of CE China, coinitiated the new format, which has been developed to make even better use of the growing demand of especially Chinese middle class for international brand products. Besides Suning, major Chinese retailers Tmall/Alibaba and JD.com are among CE China’s official partners in 2018.

Kicked off by an analysis and overview over latest markets trends by one of the leading market research companies GfK, IFA Retail University hosts a number of global brands including Huawei, Yamazoki, Severin, Blaupunkt, Elgato, CASO Design and Fakir.