Buyers’ Guide – Fridges

THE MARKET

In line with the global trends towards built-in appliances, builtin refrigerators are also on the rise, as open kitchens become more the norm around the globe. In 2017, the trend was supported by increased manufacturers’ new launch activity.

CHINA GETS (EVEN) SMARTER
China has the highest share of smart appliances in the world, with 19.2% of refrigerators sold in 2017 being smart, and the trend continues. 75% of Chinese consumers interviewed by GfK said they thought smart home would soon change their lives. That means there’s still plenty of room on the upside.

NOFROST DRIVING GROWTH
As consumers nowadays admit to preferring to have more time than money, convenience of the NoFrost refrigerators comes in handy. These appliances are showing steady growth in sales. The trend proves to be true not only for freestanding, but also for built-in.

STATE OF PLAY

Innovation has touched almost every aspect of design in the market for refrigeration, inspiring consumers to trade up for better style, functionality and different formats. Today fridges and freezers come in a range of colours, have a variety of storage solutions, are more energy-efficient, keep food fresher for longer and can even be a status symbol – something to impress visitors.
Now the market is poised for a revolution in connectivity as smart fridges are becoming available at prices people can afford.

INNOVATIONS TO LOOK FOR AT CE CHINA

SMART PRODUCTS

The uptake of connected appliances by consumers is likely to be driven around the refrigeration category, which will manage food provisions helping consumers to waste less, as well as eating a wider variety of healthy foods, ordering replacement items and receiving menu suggestions via smartphone technology.

PERSONALISATION

Manufacturers are tapping into the growing trend for personalisation, as people are looking for products that suit their specific requirements. Featuring easy-to-use customisable compartments and a cooling system that preserves taste and texture to a new level, is a highly adaptive fridge storage system. Inner-door storage allows consumers to style their fridge just the way they like it, which may include plastic boxes that are helpful for keeping ingredients separate.

ENERGY EFFICIENCY

Energy efficiency in home appliances has pushed forward significantly over the last few years, and replacement can help make sure the kitchen starts life with high performance, bringing cheaper bills and reductions in greenhouse gas emissions. The difference in running costs between old and new appliances can be significant. Some of the biggest savings can be found in refrigeration, which should not come as a surprise as fridges and freezers are working round the clock.

INNOVATING @ CE CHINA

ENTER THE ANTIOXIDANT ZONE… WITH THE CASARTE F+ 520

• Original F+ design
There are 5 large spaces which are equipped with original technology to customise exclusive storage space for the family.

• MSA oxygen control preservation
Original oxygen-control and freshness technology, separation of nitrogen and oxygen, delaying the oxidation of food materials, to keep food fresher for a longer time.

• Flush insert concept
Integration of cabinets, freedom of personality, achievement of high-end kitchens.

» STAND 9A02

STAR OF THE MIDEA BOOTH – THE BCD-750WGPZV

• Wide Temperature range
The first fridge with exclusive temperature interval from -30° to +20°C with precisely controlled zones;

• Smart
With AI REF 4.0 system, smart functions like real time food monitoring, temperature remote control, customized options based on health data are possible;

• Decorative
The KMI glass door combines the beauty of glass and steel, enabling this fridge to match most furnishing styles? A 21.5- inch HD screen is concealed in the glass whenever not in use.

» STAND 9A05

THE FUTURE

There has been a significant amount of product development and innovation in the refrigeration market. Manufacturers have continued to add value through introducing better technologies, improved materials and advances in design.

Consumers today have a wider choice of sizes, combinations and functionality than ever before, but even so the standard fridge-freezer, with one above the other, remains by far the most popular format.