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Back to the Roots
While this is the third edition of CE China in Shenzhen, the roots of the event go much deeper. CE China is part of the “global IFA events family”. It was in 1924 that the first IFA took place, and over the years, the show became the world’s leading event for consumer electronics and home appliances. IFA is now known as the trade show for connected living, and it was this concept that inspired CE China.
As Jens Heithecker, IFA Executive Director & Messe Berlin Vice-President, CE China Chairman, explained in his opening speech here yesterday, IFA is based on a very specific and unique concept, addressing retailers as well as brand products. It was this approach that made IFA Berlin the most successful and the most international efficient retail meeting, and because of this history and experience, leading Chinese retailers asked Messe Berlin to support them in getting connected with more western brands. The idea to establish a new brand retail show here in China was born and today, the baby is standing on its own two feet.