Opening Ceremony Attracts Major Media Attention

The opening ceremony of the third edition of CE China saw a major media turnout, with the cream of the industry, along with Chinese government representatives, on the stage for a ribbon-cutting ceremony.

Jens Heithecker, IFA Executive Director & Messe Berlin Vice-President, CE China Chairman, received a warm welcome from local delegations, and took the time to underline his organisation’s philosophy regarding this event: “Firstly, CE China is about helping the brand industry to get personal access to qualified retail instead of having to rely solely on online distribution. Secondly, CE China is about supporting retailers to make a difference in quality to online business. We help them to learn about the opportunities of additional value of brands and upselling strategies, and following this approach, CE China is developing in 2018 with more western brands exhibiting.”

The IFA “boss” added, “We are convinced that we serve the Chinese consumer market more effectively and that we correspond well with the initiatives by the Chinese government.”

Finally, Mr Heithecker gave some Key Performance Indicators from last year’s event. “86% of all visitors were impressed by CE China and wanted to revisit again this year. Even 90% of the visitors had influence regarding purchasing decisions. It is our joint task to establish new business contacts and to increase these figures.”

Dai Fengjun, Executive Vice-President South China Region – group also addressed the audience, stating, “Suning is now not only a retail operator and internet company, but also a technology enterprise. This year, Suning put forward ‘smart retail for a better life’ as well as the idea of a good product, a good service and a good life. We hope that through this exhibition, we can introduce more technology and more noble products. And through the IFA platform, we hope that Chinese products can be placed on the global stage”.

Chu Jianzhong – General Manager Shenzhen Branch – Haier;
Yang Hongyu – Vice General Manager – Shenzhen Investment Holdings Co., Ltd.;
Hu Xiaoqing – Deputy Director-General – Economy, Trade and Information Commission of Shenzhen Municipality;
Chen Biao – Vice Mayor – Shenzhen Municipal Government;
Jens Heithecker – IFA Executive Director & Messe Berlin Vice-President, CE China Chairman;
Dai Fengjun – Executive Vice-President South China Region – Suning. com Group;
Orient Zhu – China Vice President – IDG Group;
Chen Wenbing – National Sales Key Account General Manager – BSH Home Appliances (China) Co., Ltd.;
Sophie Shao – Brand Management Director – Midea Group; 
Wolfgang Niedermark – Chief Representative – German Industry and Commerce Ltd.