Galanz home appliance business changes meaning of “Made in China”
The Chinese brand Galanz is present at CE China with the whole set of G+ intelligent home appliances. Specialised in manufacturing for 39 years, Galanz was primarily known for its expertise in the microwave trade, but its business now covers a full supply of microwave ovens, air conditioners, refrigerators, washing machines, dryers, dish washers and other small home appliances.
Over the past 20 years, Galanz has established strategic partnerships with many famous brands in Europe, with almost 200 million home appliances exported to Europe. The strategic cooperation with Bosch Group started from microwave to electric steam stove, and co-developed markets in Europe and Asia. Furthermore, I-series microwave products have been customised for CASO targeting middle and high-end user group.
At the same time, Galanz is developing strategic cooperation with global mainstream retail channels covering products from kitchen appliances to white goods and improving international strategic cooperative value through independent innovation and brand. Galanz has directly entered into business with many mainstream retail channels in Europe, such as Media Markt, Saturn, METRO, Aldi South, Kaufland, Carrefour (France), and Fillony.
Galanz has established subsidiaries and R&D centres in Germany, UK and France, and employed local talent to build local teams for marketing, operation and quality control, accelerating retail business development as well as building local warehousing and logistic distribution system in Europe.
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