CE China: Innovation Drives Market

New product ideas meet new retail strategies in a heady cocktail for success

With the greater part of all the world’s most spectacular innovations in the field of technical consumer goods having been announced over the past decades at IFA Berlin, CE China is following suit with its own share of “smart” solutions.

As a meeting of minds, it has yet again become clear this year that the key to success in this business, just like many others, lies in innovating, and having the right contacts to get to market. It’s as simple as that.

WHEN TIMELY PRODUCTS MEET CLEVER DISTRIBUTION, THAT’S CALLED CE CHINA!

Analysts have underlined the fact that today more than ever, innovation is what drives markets, and never before has this been more the case in the field of retail as well. Working as a catalyst in this field is a specialty not only of organisers Messe Berlin, but also of their key partner on this event, IDG.

When timely products meet clever distribution, that’s called CE China!