CE China 2018 in Review
The retail platform for international brands has truly taken a foothold in China. On 5th May 2018, the third edition of CE China, a global IFA event, successfully closed after three days of providing a convention for growing business opportunities by building new pan-Asian connections and gaining deep market insights.
In total, 146 companies from 12 countries presented their brands, showcasing consumer electronics and home appliances products. On top of that, 25 prominent speakers from 9 countries shared their market knowledge with retailers, trade visitors and prosumers.
Ideal platform for successful networking
With the closing of the show, representatives of global brands also stressed the quality of the show and reinforced the assessment made by Zhao Feng, Vice President and CTO of Haier Home Appliances Group, who had called CE China an “ideal platform”.
Bernd Braukmann, CEO and President of German CASO Design, highlighted the benefits of presenting his brand in Shenzhen for his next steps into the world’s largest consumer market, stating, “Being here at CE China provided us with very helpful feedback from visitors for our launch in China. With these insights into the Chinese market we are confident to launch our products latest next year. We also intensified our contacts to retailers so that we are strongly considering offline distribution next to online distribution channels.”
Jack Pei, Senior Director of Business Development from Royole, stressed that the US brand joined CE China in order to better reach consumers in China: “It is a great pleasure to join the CE China exhibition and IFA exhibition later this year. With the great help from IFA, we wish to make everyone, both in China and Europe, benefit from Royole’s technology.
Insights, insights, insights for business growth
CE China 2018 was marked by launching and integrating two successful presentation formats. The all new IFA Retail University, jointly hosted by CE China and Suning, brought eleven global brands and experts on stage to present new products, product innovations, pan-Asian brand strategies and market stats. During the E-Commerce Export Forum, hosted by Shenzhen E-Commerce Service Centre, attendees experienced no less than 18 sessions on how to grow cross-border business by making efficient use of online distribution channels. CE China also attracted journalists from China and various Asian countries and regions, with increasing impact across the continent.