Retail University Hosts 11 Companies on Stage

The premier of the IFA Retail University at CE China draws 11 key companies.

While attracting specialised retailers and experts, the first ever Retail University provided deep insights from leading global brands into their newest developments, strategies and market stats. Eleven companies in total performed on stage, including GfK, IHS Markit, Bosch Home Appliances, Huawei, Haier, Severin, Blaupunkt, Yamazoki, Elgato, Caso Design and Fakir Household Appliances.

Kicking off the series of well-attended power-briefings, Alexander Dehmel, Senior Regional Market Insights Manager from GfK, indicated the importance of the Chinese market for the industry by pointing out that it represents almost 60% of the global smart appliances market. And consumer expectations are changing: “Convenience and premium are driving the South East Asian market”, he explained. Major international brands presented how they are already responding to such changes. Bosch Home Appliances presented its new refrigerator generation with intelligent features to control the freshness of food.

IFA Retail University also delivered insights on the near future of connected home by presentations from international brands like Haier and Huawei. Western brands Severin, Blaupunkt, Yamazoki, Elgato, Caso Design and Fakir Household Appliances seized the opportunity to present their most recent innovations and product strategies to shop owners, store managers, buyers and dealers.

IFA Retail University also delivered more fundamental insights for market actors. Zhang Bing, Associate Director of market research company IHS Markit, had a clear message to Western brands: “If you are an overseas company, you need to spend special attention to the high diversity of the Chinese market.” Huawei reflected on the growing role of Chinese brands. “We have the dream to help the world understanding Chinese brands better,” Clark Ye, Product Manager Consumer BG HiLink Eco System of Huawei told the audience.