We met with Mats Winkström, CEO of Richmond and Finch, and asked him how CE China went for him…
We are a kind of “fashion tech” brand, and we had quite a few new products at the show this year. We are showing a new capsule collection case-line, which is cheaper, we are showing new cable products and some power banks. There are three or four new product lines, and this is the first time in the world we are showing them.
How has the reaction been?
Reaction has been very positive. I was very positively surprised when the show opened, and there was a lot of people in the stand, both trade visitors and private people. The show has been very positive. We went to IFA in Berlin, and they informed us about the opportunity to come here to China, and as we are doing a push into this region, expanding our brand here, it was a perfect platform to start with.
Did you make any new partnerships with retailers or distributors here?
We have made a lot of contacts, so after the show we will definitely have quite a few new partners, not only in China, but also in Taiwan, Malaysia and Japan.
Please tell us a little bit more about the company.
The journey of a thousand miles begins with a single step. Richmond & Finch, or more fittingly our founders, took their first step in Stockholm, Sweden in 2014. The inspiration behind that first step was to create a brand whose name would reflect our design philosophy of fusing technology with fashion to create unique lifestyle accessories. This, we believed, would place us at the forefront of a nascent niche market. In our pursuit of this goal we have launched a line of mobile phone cases which brings something new, different and exciting to the marketplace. With a fresh collection each season, we have made a splash on the fashion scene as we strive to market our phone cases as a must have fashion accessory. We understand that success is based on doing something that has not been done before. Through entrepreneurship, innovation and sheer hard work we came up with a unique trademark design. Richmond & Finch’s phone cases stand out from the crowd with their distinctive wrap around metal border which spans across the case together with the metal ring around the camera. This is our invention, bred from our creative spirit and together with the original and contemporary colour schemes and designs of our cases define our artistry.
So, the journey continues, what is your next step?
To take our brand to new heights, to race ahead of the competition and to further hone our creative skills to develop even more unique and distinctive lifestyle accessories.
Photo: Mats Winkström – CEO of Richmond and Finch