IFA Retail University is back in session

After a resounding success last year at CE China, IFA Retail University will be bringing together international brands and 500+ Asian retail representatives, including Chinese retail giant Suning.

At CE China, international brands exhibiting at IFA and CE China have the opportunity to provide training sessions, and to present their products and strategies in 20-minute Power Briefings to retail partners, to increase brand awareness and sales in East Asia.
Jens Heithecker, Chairman, CE China and IFA Executive Director, said: “IFA Retail University will increase brand awareness, boost our retail partners’ sales, improve customer experience and serve as a major networking platform for the consumer electronics and home appliance industry.”

Xu Yaohua, Executive Vice President, Suning Commerce Group, said: “We believe IFA Retail University is a good chance for Suning to introduce its full package of services to EU/US brands interested in Chinese markets and to engage in face-to-face communication with other international retailers and discuss opportunities for co-operation.”

Audio brand Sennheiser will be taking part at the IFA Retail University. Dr Andreas Sennheiser, CEO, Sennheiser Electronic, said: “CE China and its Retail University provide outstanding opportunities to get closer to our customers in this vibrant marketplace, and to build ever stronger relationships and leverage exciting new opportunities.”

Once again, like in 2018, CE China will welcome market analysts from GfK to present their findings on trends and forecasts for the region.


Photo: Jens Heithecker, Chairman, CE China, introduces IFA Retail University