Innovation on show at CE China

CE China, a global IFA event, brings the latest technology and first-class industry players to the world’s most vibrant consumer market. This year, CE China connects brands from around the world with pan-Asian retailers right after IFA Berlin in one of the most important cities for trade shows in China.

In Guangzhou, CE China brings together a unique mix of consumers, domestic trade visitors, brand exhibitors and pan-Asian retailers.

A number of leading Chinese brands, including Haier, Midea, Konka, Galanz and Skyworth will bring their latest cutting-edge innovations to CE China, among them:

This year, CE China includes a Connected Driving and New Energy Vehicles section in its spectrum tackling the trend of autonomous driving. Today, intelligent interconnection is not only a major trend in household appliances and electronic consumer goods, but also key to the automotive industry – bringing consumer electronics, household appliances and mobility closer together. This new section at CE China caters to this larger trend in the industry – following the successful SHIFT Automotive concept at IFA Berlin.

For the first time, CE China presents the Guangzhou VR/AR Industry Innovation Summit. In cooperation with the Guangzhou Science and Technology Exchange Institute and the Guangzhou VR/AR Technological Innovation Alliance, the summit will be held on 20 September, covering the latest market trends of the industry. Being one of the exciting evolutions, CE China picks up on the developments in the virtual reality and augmented reality (VR/AR) technologies. Visitors have the opportunity to get in touch with the ground breaking innovations in a dedicated VR and AR experience area at the show.

Galanz: One of the leading brands in China’s home-appliance industry, Galanz claims the world’s leading microwave oven R&D and manufacturing centre, as well as the world’s leading professional electric appliance manufacturing bases for air conditioners, refrigerators, washing machines, dishwashers and electric ovens.

Haier: At CE China 2019, world market leader for household appliances Haier will focus on its 5+7+N full-scenario smart packages for the smart living room, smart kitchen, smart bathroom, smart bedroom and smart balcony.

Midea: In 2016, the Chinese international home appliances brand Midea, acquired the household appliances division of Toshiba. It was presented as an important landmark in the company’s globalisation endeavour, making Toshiba products part of Midea’s portfolio.

Konka: With China becoming the world’s largest LCD panel production base, the Chinese colour TV brand Konka is marching into the overseas market. At present, Konka is covering the colour TV market in Europe, North/South America and Pan-Asia. In July 2019, Konka made its first step into the African market with a strategic co-operation with Egypt’s largest e-commerce platform, Jumia.

Skyworth: Skyworth will demonstrate its products in smart home audio and video, including HD smart set-top boxes for large-screen home entertainment systems, 4K smart-home projection, smart TV audio and wireless conference boxes. Among others, these products have won iF and Red Dot awards for their innovative design.


Photo: Haier at CE China 2018