CE China Attracts Growing Interest from Retailers and Buying Groups

CE China is attracting growing interest from leading retailers and trading platforms from pan-Asian markets as well as from international buyers.

Among those to confirm their attendance is Croma – Infiniti Retail, a large-format retailer that caters to all multi-brand digital gadgets and home electronic needs in India. Over a decade since its inception, Croma has 10+ million customers.
Kohinoor Electronics (India) is also attending CE China. The company is one of the fastest growing electronics retail chains in India, with a 100,000sq ft of display area spread across 21 stores. Amazon (India) is also at the show in Guangzhou, where it is looking to build a “fully customer-centric online destination”.
From Japan, Tsutaya Kaden Enterprise Co, is known as “the home appliance store where you can buy a lifestyle”. In its book and café space, it offers various kinds of lifestyles. It is a place full of art and technology – with book and café areas – where customers can buy home appliances as well as designer goods, books and other products.
Senao is Taiwan’s largest distributor for handheld devices in the country. Since Chunghwa Telecom became a major shareholder in 2007, Senao has set up distribution points at Chunghwa Telecom’s authorised stores and customer-service centres across Taiwan, offering instant and accessible services.
PChome Online from Taiwan, founded in 1996, is now one of the leading e-commerce service groups that covers almost every important aspect of the industry. CE China has also succeeded in attracting leading Chinese retailers, including Suning and Alibaba’s Tmall.
CE China aims to reflect the major assets and strengths that IFA stands for: focusing on the retail landscape and bringing together key industry players with their retail counterparts from local and international markets.