Germany Puts its Best Foot Forward

CE China features a German Pavilion for the first time, supported by the German Federal Ministry for Economic Affairs and Energy, as the government expands investment in high-tech.

The German Pavilion is part of a move to replicate a number of success stories from IFA at the Chinese event.

Beurer, Faytech, Gfk, gfu, Maybaum, Miji, Sennheiser, Severin, VDE and other German brands have brought their latest innovations and services to Guangzhou, offering CE China delegates the chance to meet with the people and companies behind the world-leading “Made in Germany” brand.

ONE OF THE MAIN BENEFITS FOR BUSINESSES TAKING PART IN THE GERMAN PAVILION IS THAT THE WHOLE BOOTH IS ORGANISED FROM GERMANY

The announcement came after Germany’s Federal Ministry for Economic Affairs and Energy or BMWi, announced major new funding for innovative technologies – in particular AI – in June of this year.

“The federal government draft budget for my Ministry shows that we are clearly focusing on forward-looking fields that are very important for Germany as a business location,” Federal Minister Peter Altmaier said. “More funds will be made available for the development of artificial intelligence, the expansion of digitisation and the promotion of breakthrough innovations. In addition, we will strengthen the aerospace sector.”

An additional e44m has been allocated to the Federal Ministry for Economic Affairs and Energy for 2020 to fund the promotion of AI. In order to ensure sustainable seed financing, the funds will be made available for three years – at a total of e137m. Furthermore, an additional e45m will be made available annually for AI and digitisation beyond the scal planning period by means of internal reallocations.

Germany’s Ministry of Economic Affairs said that one of the main bene ts for businesses taking part in the German Pavilion is that the whole booth is organised from Germany. It said that small and medium sized businesses in particular benefit from the opportunity of exhibiting and networking in the international arena as part of the German Pavilion.