GfK on China

Chinese e-commerce growth is reaching a plateau, according to market analysts GfK, however, the total online market for technical consumer goods in China grew by 8%.

CHINA’S AUDIO MARKET DRIVES GLOBAL SALES
Between January and June 2019, GfK recorded total sales of €7.9bn for the global audio devices market, excluding North America. Sales in China were up 38%.

PC MARKET BUOYED BY CHINESE SALES
Sales of PCs declined by 5% in units in the first half of 2019. Only the Chinese market managed to grow (+2%).

MDA SALES WEAK IN CHINA
A 6.2% decline in China was a major reason for the market slowdown. As China is such a large market, the other regions have struggled to offset its declines in market value.

THE TV MARKET
China, with total sales of close to €8.5bn, is the largest market, closely followed by Western Europe.