Satellite Events to Provide thought Leadership

IFA Retail University and CE Summit will provide delegates with insights into China CE & HA markets

A key dimension of CE China is the series of prestigious events and conventions that take place throughout the show.

CE China is hosting the IFA Retail University for the second year running. A new IFA Global Event, the University adds value by bringing together international brands and 500+ Asian retail representatives, among them the Chinese Retail Giant Suning. International brands exhibiting at IFA and CE China have the opportunity to present products and strategies in 20-minute power briefings to retail partners, and provide training sessions, thereby increasing brand awareness and sales in East Asia. The spoken languages are English and Chinese.

Meanwhile, the International Consumer Electronics Summit (CE Summit), hosted by the Guangzhou Municipal People’s Government and International Data (Asia) Group (IDG Asia). Held at the Poly World Trade Centre Expo (PWTC Expo) in Guangzhou on September 19-20, 2019, the CE Summit will explore the various technological innovations transforming CE.

Top of the agenda will be topics such as 5G, Internet of Things, cloud computing, big data, artificial intelligence, and VR/ AR. Also under the microscope will be issues including online and offline marketing, the contextualisation of physical stores, and new products that give rise to an unprecedented penetration of technology into all aspects of social life. Also discussed at CE Summit will be the way that the deep integration and cross-industry innovation of intelligent manufacturing and the internet have become a consumer electronics industry trend.

The CE Summit 2019 carries the over-arching theme: “Interconnected Innovation for Intelligent Development”. As a platform for technical exchanges and product interactions, the event will provide impetus for innovations and upgrades that may lead to a new era of intelligent interconnection.


Photo: Jens Heithecker, Executive Vice President, Messe Berlin