The first CE China in Guangzhou began yesterday in spectacular style, providing insights into new products, markets trends and latest technologies as well as new sections on virtual reality, autonomous driving and new mobility.
Gao Yuyue, Deputy Secretary General, Guangzhou Municipal Government, Jens Heithecker, IFA Executive Director and CE China Chairman, and Orient Zhu, Vice President of IDG Asia, jointly opened CE China 2019, a global IFA event, along with the CE Summit in Guangzhou, organised by IDG, as part of the CE China programme.
At the opening ceremony, Gao Yuyue referred to the potential of CE China for the region, stating, “Guangzhou is a very important manufacturing base and has one of the most advanced supply chains in this industry. CE China will inject additional dynamics to the electronics industry here in Guangzhou and support the economic and social progress.”
CE CHINA WILL INJECT ADDITIONAL DYNAMICS TO THE ELECTRONICS INDUSTRY HERE IN GUANGZHOU AND SUPPORT THE ECONOMIC AND SOCIAL PROGRESS
Jens Heithecker explained that CE China brings the successful concept of IFA to China and the pan-Asian market: “We bring together international brands, retailers from across Asia, consumers, and media representatives, to make CE China the most ef cient platform for building and extending business relations.”
Representing a long-term strategic partner of CE China, IDG Vice- President Orient Zhu stated: “IDG has been deeply rooted in China for more than 30 years. We hope that with the years, IDG can help CE China better localise, enter and integrate into the Chinese market. Driven by this initial intention, we organised the CE summit. We sincerely hope that during the conference, we can share new ideas, new concepts, and new technologies, to help us forecast trends and promote cooperation within the global consumer electronics industry.”
Alongside the CE Summit, CE China hosts a number of events. The IFA Retail University delivers deep first-hand insights for retail representatives on market trends and successful product presentations, and getting underway today, the E-Commerce Forum provides further knowledge on successful online marketing and sales.