Chinese Home Appliance Heavyweights take Centre Stage at CE China

Hot on the heels of IFA, Chinese mega brands like Haier, Midea and Galanz are shifting their trade show focus to the world’s biggest home appliance market

CE China, a global IFA event, brings the latest technology and leading industry players to the most vibrant consumer market of the world. In 2019, CE China is again connecting brands from around the world with pan-Asian retailers right after IFA Berlin, and in one of the most important cities for trade shows in China.

In Guangzhou, CE China not only provides a unique mix of consumers and domestic trade visitors, but offers even more brand exhibitors showcasing their best innovations to retailers from across near and far east.

Among the leading Chinese brands at this year’s CE China are Galanz, which across 40 years has become a world-leading integrated white goods brand. Galanz claims to operate the world’s leading microwave oven R&D and manufacturing center in addition to industry leading multi- functional laboratories for big white goods such as air conditioners, washing machines and dishwashers. In addition to the R&D center in its Chinese headquarters, Galanz is also actively seeking cooperation with local professional research institutions and R&D centers of established brands in the US, Japan, Korea, Europe and beyond.

Accordingly, Galanz has already created strategic partnerships with numerous European brands, including a cooperation with Bosch Group to co-develop products from microwaves to electric steam stoves for markets in Europe and Asia. The fruits of this partnership are on show at CE China as the vibrant platform continued to unite global brands with Asian retailers keen to bring new products to their customers.

Meanwhile, Chinese home appliance giant Haier is also maintaining a vital presence at CE China. The Chinese market is of course central to Haier’s status as number one home appliance brand on the planet with 10.5% global market share, and this year at CE China Haier is continuing to present essential elements of its truly global smart home ecosystem.

As part of its strategy to transform the company from a traditional manufacturer to an open entrepreneurship platform, Haier is focused on its “5+7+N” full-scenario smart package at this year’s CE China. This so-called “smart life plan” encompasses diverse living scenarios including smart living room, smart kitchen, smart bathroom, smart bedroom and smart balcony.

Chinese CE manufacturer Skyworth is also back at CE China to demonstrate its products in smart home audio and video, including HD smart set- top boxes for large-screen home entertainment system, 4K smart home projection, smart TV audio, and wireless conference boxes. Among others, these products have won iF and Red Dot awards for their innovative design.

In terms of TVs, LCD-focused display maker Konka is back on home turf after successfully branching out into overseas markets in Europe, North/ South America and across Asia. Indeed, in July 2019 Konka made its rst step into the African market when it established a strategic cooperation with Egypt’s largest e-commerce platform, Jumia. Such strategic partnerships are set to further blossom at CE China.

One of China’s leading tech innovators, Midea Group, is also showing its wares in Guangzhou. While focused on consumer appliances from kitchen appliances, refrigerators, laundry appliances to various small home appliances, Midea is also investing in robotics and industrial automation systems, and is back in CE China showcasing its Toshiba brand on a dedicated stand, and focusing on “continuous technical innovation”.