It’s all about Customer Experience

Kohinoor Electronics is a retail chain based in Mumbai, and its Managing Director Vishal Mewani is at CE China for the first time, to track the latest trends in the industry. We started by asking him to tell us more about his business.

We consider the customer experience to be the most important feature of our retailing business. Our high standards in customer experience insulate our retailing company from the vagaries of the market uctuations and probable economic downturn. High-end customers and millennials comprise the bulk of our customers, so the latest technology products are always on the wish-list for our stores.

IN THE FUTURE, I WOULD LIKE TO MARK OUT CE CHINA IN MY ANNUAL CALENDAR AS A MUST-VISIT EVENT

Is this the rst time you will be attending CE China? If so, what has attracted you to the event?

This is my first visit to CE China. My quest is to experience technology has been the driving force behind attending CE China. I’m keen to nd out about how the area of arti cial intelligence (AI), the Internet of Things and robotics technology is progressing, along with the latest power saving technology in appliances. This experience will help us shape our efforts for retailing in our stores in the near future. My main objectives of the CE China visit are to check, experience, visualise and plan, keeping the future retail scenario of India in mind. Having heard so much about the excellent organisation, magnitude and technology centricity of this event, I was attracted enough to attend this time. I would also like to explore tie-ups with exciting and upcoming brands, which are technology driven. Having attended many such events all over the world in the past, I respect the IFA pedigree attached to this event and my expectation and excitement is very high. In the future, I would like to mark out CE China in my annual calendar as a must-visit event.


Photo: Vishal Mewani, Managing Director, Kohinoor Electronics