NUC Outlines Plans to Grow Product Lines and Go Global

Jong-Boo Kim, CEO, NUC Electronics, says the company plans an ambitious roadmap for coming years

Founded in 1978, NUC’s mission is to “provide health to every home”. We started by asking Jong-Boo Kim, CEO, NUC Electronics, how the business has developed, with small kitchen appliances related to health always being the main focus.

It began with the slow juicer in the 1980s. We introduced the food processor in the 1900s and the yogurt maker in 2000s. Our main products today, the Whole Slow Juicer and the Vacuum Blender, were launched in 2010. Recently, we launched MOTIV1, a juicer with IoT technology. Paired with a body composition analyser, it is able to measure the condition of one’s body and provide users with customised juice recipes and exercise programmes via a mobile app.

WE HAVE DECIDED UPON A MACROSCOPIC GOAL TO BECOME A TOTAL HOME APPLIANCE SOLUTION COMPANY.

What does the future look like for NUC?

We continue to develop and apply new ideas to take care of the health of our customers for our main products – juicers and blenders. NUC is at a major turning point. Based on the technical knowledge of products that have been produced and supplied through 40 years of our company’s history, we have decided upon a macroscopic goal to become a total home appliance solution company, with the initial launch of more than 100 small appliances, household appliances, health appliances and beauty products over the next ve years.

Tell us more about these new products?

Among the newly developed products, we will select and differentiate the products that meet the market conditions of each country and work with major distribution networks. Each year, we plan to launch our latest products through new and existing distribution channels to increase market coverage. Of course, this new business concept must be established on the basic assumption that the current juicers and blenders must be successful as the leading brand in the relevant market. As part of this plan, IFA and CE China are increasingly important venues for introducing our new products in Europe and Asia.

NUC Electronics received a Red Dot Design Award in 2019 for its Smart Juicer. What did it mean to win the award?

We won the Red Dot Design Award in Germany for the Smart Juicer in the Product Design category. NUC Electronics has been sweeping design awards every year internationally, which has included the Red Dot Award, Germany’s iF Design Award and IDEA, from the US.
We have participated in international exhibitions and gained global attention for our innovative products. We will become a global kitchen appliance company by releasing innovative products continuously to spread health culture.


NUC SIGNS WITH SUNING

Earlier this year, NUC Electronics signed an exclusive dealership contract with Suning Electronics, the biggest retail group in China, to distribute its products into on and of ine retail channels in China.
Through this strategic alliance, NUC Electronics has being supplied IoT smart juicer which recommends the customised juice recipes based on the body composition as well as the vacuum blender which removes the air from the container to maintain nutrition and taste of ingredients. From the second half of 2019, starting with a multi-grill, NUC Electronics and Suning has come to an agreement to introduce new small appliances in China within the next ve years, which will result in Korean brand NUC becoming a leading lifestyle brand in China.


Photo: Jong-Boo Kim CEO, NUC Electronics