Celebrating the First Anniversary of Biu – Suning chooses CE China for Major Global Product Launch

The Chinese retail giant Suning has announced eight new products in its Biu product line for smart home appliances at its very first Biu Fan Festival during CE China.

A strategic partner of CE China, Suning invited fans from Guangzhou and surrounding areas to the event. Behind closed curtains at the Suning stand, selected Biu fans were the first to learn about the brand new smart home products. Among others, Suning presented the new 5.0 super energy efficient Biu air conditioner “pro”, the “Little Dolphin” electric water heater and the “Little Seashells” gas water heater. Suning representatives also showed how the different devices connect with each other

Liu Dongyu, president of Suning Smart Terminal, said this was the first anniversary of Xiao Biu. Since the birth of the Biu speaker, only a year ago, the whole line of products has stretched to 20 categories, with 3 million core users, now with full coverage of the smart home scenario.

In the future, Mr Liu said Suning will continue to develop intelligent products, smart home solutions, and excellent service as core values, bringing users a full range of intelligent products and services, helping consumers upgrade, thanks to Biu.

IFA Executive Director and CE China Chairman, Jens Heithecker said: “Suning’s Biu product premieres here at CE China are a great honour and an example of how to get a wide audience for innovative concepts. Besides, it is yet another proof that we have chosen the right place and date for our show.”

Demonstrating the latest technologies being employed in the bricks-and-mortar environment, Suning Guangzhou welcomed a senior delegation of CE China exhibitors and management to a private store visit on Friday, 20 September 2019.