German Audio gets Heard in China

Sennheiser joins Retail University and German Pavilion

Sennheiser is front and center at CE China this year. As part of the German Pavilion, the company is further strengthening its relationship with the Chinese market by taking part in the Retail University. Peter Ogley, COO Consumer Electronics Division, tells us about this involvement.

We are participating in the IFA Retail University and the German Pavilion at CE China. The Chinese market is a very important one for Sennheiser. Fast-growing and vibrant, there is significant cant potential for us to reach a young, on-the-go, ever- connected target group that greatly appreciates the quality Sennheiser stands for. We are very excited to participate in CE China which provides an excellent opportunity to get closer to our customers in this marketplace.

WE ARE VERY EXCITED TO PARTICIPATE IN CE CHINA WHICH PROVIDES AN EXCELLENT OPPORTUNITY TO GET CLOSER TO OUR CUSTOMERS IN THIS MARKETPLACE

What new products are you showcasing at this year’s show?

This year, we are showcasing our new MOMENTUM Wireless. They mark the third generation of our iconic headphone range that offers a unique blend of superior sound, contemporary design, cutting-edge technology, and a touch of handcrafted indulgence. The new MOMENTUM Wireless lets our customers experience an iconic headphone with new connectivity features. We are also showing the successor to our premium travel headphones with the PXC 550-II Wireless. The headphones offer one-touch access to Amazon Alexa.

How do you see the consumer market for headphones evolving?

We believe that developments in technology such as 5G, smart assistants or AR/VR will dramatically change the way customers interact with their headphones and what their audio device means to them. To achieve this, more computing power will be brought to headphones, replacing actions we currently perform on our smartphones. The development of the new MOMENTUM Wireless was led by our ambition to create a 24/7 audio companion to navigate this new world: effortless and intuitive control for users.



Photo: Peter Ogley, COO Consumer Electronics Division, Sennheiser