Konka on Track for Global Growth

Award winning Konka TVs expands into Africa and online

The Chinese technology giant Konka continues to upgrade and optimise its industrial structure, with technology and innovation as core driving forces. We asked Mario Zhou, Multimedia Industry Department Vice President of Konka Group Co. Ltd. and International Business Division General Manager of Konka Group Co. Ltd. to tell us more.

At present, we are four business groups, the industrial product business group, sci-tech park business group, platform service business group and investment and nancial business group, are developing side by side. By 2020, we plan to achieve operating revenue of € 10bn, develop three new business groups with respective operating revenues of over €1.25bn and establish 1-3 new national and international listed companies. We have also set goals for the next three years: reaching an operating revenue of more than €12.5bn.


You have a three-pronged development strategy. Could you tell us about it?

The three-pronged development strategy includes reform, transformation and upgradation. Reform refers to implementing mixed-ownership reforms of business; transformation refers to building new industrial patterns with regards to emerging industries; upgradation refers to upgrading present business models regarding smart homes.

What are your goals for market share in global TV sales?

Konka is gradually expanding the global market, recently in the African market by joining hands with Jumia, the largest e-commerce platform in Africa, and establishing a joint venture with Hoho, a local Egyptian electric appliance company. This joint venture strives to achieve annual sales goal of 500,000 products in Egypt and neighbouring markets by 2020. In the future, Konka will progressively promote the strategic layout of globalisation to accelerate the growth in market share.

How important is R&D to your forward development and why?

As a platform-based company driven by technology and innovation, the R&D of core technologies is one of the important strengths of Konka. In recent years, focusing on deployment of AI, IoT, 8K and 5G, we have constantly increased investment in technological research and development and won various awards in related fields.

Photo: Mario Zhou, Multimedia Industry Department Vice President, Konka Group Co. Ltd.