Made in Germany… A Mark of Assured Quality

This year, CE China is welcoming its first German Pavilion, organised and supported by the Federal Ministry for Economic Affairs and Energy. But what is the aim of the Pavilion? We put the question to Sara Warneke, delegate of the Federal Ministry of Economic Affairs and Energy of Germany to the German Pavilion at CE China.

I am delighted with this opportunity to present small and mid-cap companies at the German Pavilion. Under the umbrella of the “Made in Germany” sign, they join forces and receive great visibility, which they would not be able to attract individually. The German Pavilion gives these companies the opportunity to get in touch with potential business partners in order to expand their activities into China. For those companies already present in the Chinese market, I hope new contacts and business opportunities will arise from their presence at CE China.

How important is a development of this kind of trade between Germany and China and what are the overall goals of this mission?

Recently, globalisation and free trade have been questioned in an unparalleled way. Germany and China have both fostered export- oriented economies for many years and profit greatly from trade with other nations. But since it is becoming increasingly difficult to maintain existing trade partnerships, new markets and business opportunities have to be explored. The economic concept of international division of labour was developed more than 200 years ago, but is still valid today. Therefore, both countries – Germany and China – stand to gain enormously from closer relationships.

What are your thoughts about the initiative of Messe Berlin to run the CE China show, and what do you think about Guangzhou as the new location for the event?

I think it is an excellent choice of Messe Berlin to bring together renowned brands with retailers in order for them to create business opportunities for both sides. Guangzhou is a vital and fast-growing city in the Greater Bay Area of China. The city has become an important economic centre within the pearl river delta and has a strong focus on trade with its busy port. Furthermore, it has a well-established history with trade shows. Therefore, I think Guangzhou is a very smart choice for the location of CE China.


Photo: Sara Warneke, Delegate of the Federal Ministry of Economic Affairs and Energy of Germany